By analyzing performance at the campaign level, you can see which networks generated clicks and what type of clicks occurred for each campaign.
What insights can you gain from this report?
The Campaign-Level Report can help you identify opportunities to optimize your advertising strategy.
Review your budget allocation
Campaigns with a high invalid click rate may have lower actual acquisition efficiency, even if their performance metrics appear similar to other campaigns. In these cases, you may want to reduce spend or consider pausing the campaign.
Campaigns with a low invalid click rate are more likely to generate clean, high-quality traffic, making them good candidates for increased budget allocation.
Identify areas for improvement
If you find campaigns with poor performance, you can further investigate the cause using Spider AF filters, such as:
Network
Domain (placement)
Detection reason
For example:
If invalid clicks are concentrated on a specific network or domain, you may want to exclude or review those placements.
If invalid clicks increase after changes to your landing page or ad creatives, the issue may be related to the creative messaging or landing page experience.
Review your blocking settings
This report can also help you evaluate whether your current protection settings should be adjusted.
Examples include:
How to access the Campaign-Level Report
Open Ad Performance in your dashboard.
Click Campaigns.
Understanding the data
At the top of the page, you can view the distribution of clicks by campaign.
Further down the page, you will find detailed campaign metrics, including:
Total clicks
Invalid clicks
Invalid click rate
To see more details, click View Details next to a campaign. This will show you the breakdown of invalid clicks by fraud category.
If you’d like a walkthrough of this feature, our team can guide you through it via screen sharing. Feel free to contact us if you have any questions.