The Spider AF tracking template is a template of predefined variables that are applied to an ad network's default tracking template. In some networks this is also referred to as a third-party tracking template. The Spider AF Tracking template allows Spider AF to identify where traffic is coming from, and allows attribution of click / pageview / conversion data back to the source of traffic. Refer to the template given below:
Example template:
{lpurl}?saf_src=google_{network}&saf_pt={placement}&saf_kw={keyword}&saf_dv={devicemodel}&saf_cam={campaignid}&saf_grp={adgroupid}&saf_ad={creative}&saf_acc=#########
Available Parameters
As seen above, the parameters that Spider AF adds are below. Not all of the parameters are required, but the more parameters Spider AF receives, the more accurate the attribution to source traffic will be. Not all of the networks will have available macros to use, if that is the case that do not include the parameter in the template
saf_src : Network from where the traffic comes from
saf_pt : Placement from where the network provided the traffic
saf_kw : Keyword from the network that is associated to the session
saf_dv: Device of which the network believes the traffic comes from
saf_cam : Campaign ID from the network
saf_grp : Ad Group from the network
saf_ad : Ad ID from the network
saf_acc : Ad account ID from the network