Placements Exclusion
As an advertiser, your brand safety is of utmost importance. To ensure that your ads are shown only in relevant and safe environments, it is essential to review and manage your placement exclusions regularly. The Placement Exclusions page functions as a Log page on your dashboard to provide you with important information to help you review your placement exclusions.
What is the Placement Exclusions Log Page?
The Placement Exclusions Log Page is a tool that displays a table of information about the domains and websites where your ads have been excluded from showing. This tool enables you to review and manage your placement exclusions easily and efficiently.
The table provides the following information:
Domain: This column displays the name of the domain where your ad was blocked.
Top Level Domain (TLD): This column displays the top-level domain (TLD) of the blocked domain.
Language: This column displays the language of the blocked domain.
Action: This column displays the action taken when the ad was blocked, such as “Exclude Placement.”
Status: This column displays the status of the blocked domain, such as “Blocked.”
Ad Accounts: This column displays the ad account in which the blocked placement was created.
Blocked Date: This column displays the date when the placement was blocked.
Blocking Type: This column displays the reason the placement was blocked, such as “Invalid Traffic.”
Why is reviewing your Placement Exclusions Log Page Important to Brand Safety?
Reviewing your Placement Exclusions Log Page is crucial to ensure that your ads are not being shown in environments that could harm your brand. By reviewing the domains and websites where your ads have been excluded, you can identify potential safety risks, such as fraudulent or inappropriate content.
How Can this Information Help Prevent Click Fraud?
Click fraud is a major concern for advertisers, as it can waste their advertising budgets and harm their brand reputation. The Placement Exclusions Log Page can help prevent click fraud by enabling you to identify and exclude domains that are generating invalid traffic, such as bots or click farms. By excluding these domains, you can prevent your ads from being shown to fraudulent audiences and maximize your ROI.
Conclusion
Managing your placement exclusions is crucial to ensuring brand safety and preventing click fraud. The Placement Exclusions Log Page provides you with valuable information to help you identify and manage potential risks. By reviewing and updating your placement exclusions regularly, you can ensure that your ads are shown only in safe and relevant environments, maximizing your advertising ROI.