Getting started
For each advertising platform, you will create a new audience tag for Spider AF (pixel tag / event tag).
Spider AF will trigger the corresponding audience tag (pixel tag / event tag) when fraudulent clicks occur.
Based on the firing data of that audience tag, you can create an audience list that includes only the users who generated fraudulent clicks.
By applying this audience list as delete targeting (exclusion targeting) in each ad campaign, you can prevent ads from being delivered to users who have previously caused fraudulent clicks.
※ We generally recommend applying this exclusion setting to all campaigns.
※When creating a new ad campaign or ad set, please ensure that the Spider AF audience list is set as an exclusion target.
Setup Steps
The exclusion setup for fraudulent clicks in Taboola Ads consists of 2 steps:
Create a new Pixel tag in Taboola Ads Manager for Spider AF, then register the Tag ID in the Spider AF dashboard.
Create the audience list and configure ad delivery exclusion (Delete Targeting / Negative Targeting).
1. Create a Pixel Tag in Taboola Ads Manager and Register it with Spider AF
You need to issue a new pixel tag specifically for Spider AF.
Do not use any existing pixel tags for this setup.
Log in to the Taboola management console and click “Audience”.
Click “Create New Audience” and select “From Pixel”.
3. You will be taken to the Create New Custom Audience screen. Please fill out the fields as follows:
Audience name: Enter
Spider AF PixelType: Event
Event Name:
SAFIVT
4. The pixel code will be displayed.
Copy the Tag ID from the code snippet as shown below:
_tfa.push({notify: 'event', name: 'safivt', id: tag ID});
5. In the Spider AF dashboard, go to the left menu “Configurations", then click on "Ad Networks” and select “Taboola Ads.”
6. Click “Add New Taboola Tag ID” (on the right side or bottom of the screen).
7. Paste the Tag ID you copied in Step 4.
Select the corresponding Spider AF tracking tag (this link is required to enable exclusion targeting).
Tag name is optional, but if you manage multiple products, we recommend naming it with the product or brand name for easier reference later.
⚠️ Note: If the tracker link count is "0," exclusion settings are not active. You must select at least one tracker.
⚠️ Note: If your Spider AF account permissions are set to “integration only,” you cannot select a tracker. In this case, please provide the Tag ID and product information to the advertiser or to us.
8. Click “Add Taboola Tag ID.”
The audience tag issuance is now complete.
9. Return to your Taboola account and proceed to fill out the rest of the fields as follows:
Include people from: Enter
180Exclude Audience from all campaigns: If you want to apply the exclusion to all campaigns immediately, select “Yes”.
Click on create audience.
⚠️ You do not need to install the issued pixel tag.
Spider AF will automatically fire each media’s audience tag via the Spider AF LP analysis tag when fraudulent clicks occur.
💡 If you selected “Yes” for Exclude Audience from all campaigns in Step 2,
audience exclusion will be automatically applied once Spider AF’s configuration is complete, and you can skip the next section (Step 2: Add audience exclusion to ad sets).
2. Create an Audience List and Configure Exclusion
Log in to Taboola Ads and select “Campaigns.”
Pick a campaign for audience exclusion, then click the pencil icon to the right to edit it.
Scroll to the Audience Targeting section. If Spider AF audience is in the Excluded Audiences, you do not need to make changes. Click Save.
If you do not see savift in the Excluded Audiences section, click the word Include, then click Exclude in the drop-down menu.
Click type the audience name, then select the Spider AF Pixel. Click Save.
Spider AF counts invalid traffic differently from Taboola. The size of this audience may not match the value on your Dashboard.
⚠️ When adding a new campaign, please make sure to apply the Spider AF audience list as delete targeting in that campaign as well.
Need Help? We’re happy to assist via screen share! If you have any questions, feel free to reach out using the chat icon at the bottom right corner.