Introduction
To use audience exclusion with Twitter (X) Ads, you first create an audience tag, which we use to build the audience for exclusion.
Create a new audience tag (pixel tag / event tag) specifically for Spider AF within each advertising platform.
When an invalid click occurs, Spider AF will trigger the corresponding audience tag. This allows you to create an audience list composed exclusively of users who have engaged in invalid click activity, based on the trigger data from that tag.
By applying "Delete Targeting" (Exclusion Settings) to this audience list across your advertising campaigns, you can prevent ads from being served to those fraudulent users in the future.
Note: We generally recommend applying these exclusion settings to all campaigns. If you add a new campaign, please ensure you manually apply the Spider AF audience list to the "Delete Targeting" settings for that campaign.
Setup Steps
Excluding invalid clicks on X (Twitter) Ads involves two main steps:
Issue a new Pixel tag in X Ads Manager for Spider AF, then register the Tag ID in the Spider AF dashboard.
Create the audience list and configure ad delivery exclusion (Delete Targeting / Negative Targeting).
1. Issue a Pixel Tag in X (Twitter) Ads Manager and Register it with Spider AF
Note: You must issue a new event tag specifically for Spider AF. Please do not use any of your existing event tags for this setup.
Log in to X (Twitter) and go to Ads Manager.
From the top menu, select "Tools" → "Events Manager".
Click the "Add event" button located at the top right of the screen.
Fill in Event Details and click Next.
Name: Set a name of your choice.
Event Type: Select "Page view".
Post-engagement attribution window: Select "30 days.
Post-view attribution window: Select "1 day".
Website activity audience: ON.
Setup method: Select "Define event with code".
Note: Please ensure that ”Website activity audience” is turned on, otherwise the audience will not be created.
Check your Pixel ID under “Website Code”.
(No need to check the checkbox at the top of the page.)
Code Example:
<!-- Twitter conversion tracking event code -->
<script type="text/javascript">
// Insert Twitter Event ID
twq('event', 'tw-PixelID-EventID', {
});
</script>
<!-- End Twitter conversion tracking event code -->In the Spider AF admin dashboard, select "Configrations" from the left tab, click "Ad Networks," and then select "Twitter Ads."
Click "Add Twitter Pixel ID" located on the right or at the bottom of the screen.
Input the ID copied in Step 6 into the following fields:
・Twitter Pixel ID: Enter the "PixelID" portion from the code in Step 6 (Alphanumeric).
・Twitter Event ID: Enter the "EventID" portion from the code in Step 6 (Alphanumeric).
・Tracker Selection: Select the corresponding tracker for the Spider AF analysis tag.
Note: If the tracker link count is "0," exclusion settings are not active. You must select at least one tracker.
・Pixel Name: This is optional, but if you have multiple products, we recommend including the product or brand name for easier identification later.
Note: If your Spider AF dashboard permission is set to “Integration Only”, you will not be able to select trackers. In this case, please provide the configured Pixel ID and the target product to the advertiser or our support team.
Click "Add Twitter Pixel ID" to complete the audience tag issuance.
Note: You do not need to install the issued pixel tag on your website.
(The system is designed to trigger the media pixel tags via the already-installed Spider AF LP analysis tag whenever an invalid click is detected.)
2. Audience List Creation and Ad Exclusion (Negative Targeting)
Log in to X (Twitter) and access the Ads Manager.
From the top menu, select "Tools" → "Audiences".
Confirm that the audience created in Step 1 (“Issue a Pixel Tag in X (Twitter) Ads Manager and Register it with Spider AF”) appears in the list.
From the top menu, select "Campaigns" → "Ads Manager".
Select the Ad Group where you want to apply the exclusion and click “Edit targeting”.
Note: Audience exclusions in X Ads are configured at the Ad Group level.
Under the Custom Audiences section, select "Excluded accounts".
Click the right side to open the dropdown menu, go to “Website activity”, and select the audience you created.
Note: Exclusion settings can only be applied once the audience size has reached 100 or more.
Note: Audience size may differ from the number of invalid accesses detected by Spider AF, so counts may not match exactly.
Click the "Save" button at the bottom right to apply the audience exclusion.
Reminder: Whenever you add a new ad group, please make sure to manually apply the Spider AF audience list to the exclusion settings.
Need Help? We’re happy to assist via screen share! If you have any questions, feel free to reach out using the chat icon at the bottom right corner.