Introduction.
This section explains how to publish Microsoft Ads audience tags for audience exclusions.
How to publish audience tags
*Log in to your Microsoft Ads account and go to
Tools*.Then, selectUET Tagfrom the drop-down menu.
On the UET Tag Page, click on
+Createbutton located at the bottom of the screen.
You will be redirected to the URT tag creation screen.
UET tag name: in the name please enter
safivt.UET tag description: you can also enter any description. (However, it’s not required).
Select Save and Next.
For the tag setting method, select
Install your own tagsand selectNextat the bottom of the screen.
Copy the ID corresponding to the pixel ID in this tag.
It should be in the format of var o={ti: "pixel ID #"};
To Add your Microsoft Ads Pixel ID in Spider AF, Select
Ad Networksfrom the left tab menu under “Ad Fraud Protection” under theintegrationmenu in your administration dashboard.
Once inside the
‘Ad Network’integrations screen, SelectMicrosoft Ads, and click theAdd a new Microsoft Ads Pixel IDon the Ad Platforms menu.
On the new screen Set the pixel ID copied in step 5 in the “Microsoft Tag ID” box.
Please Note: If several Spider AF analysis tags have been set up, please select the tracker you wish to add this to.
Click
Add Microsoft Tag IDto complete audience tag publishing.If you have any further questions or concerns, please don't hesitate to contact us for assistance.