Getting started
Spider AF automatically tracks fraudulent users. You can prevent this traffic with audience exclusion. We recommend that you enable this each time you create a new campaign or ad set.
This article explains how to set up audience exclusion with Meta Ads using your audience tag.
If you haven't create an audience tag yet, see How to set up an audience tag with Meta Ads. To set up this tag, you create a Meta Pixel and send it to us. We fire the pixel, which allows you to use it for audience exclusion.
Create the audience for exclusion
Log in to Meta Business Manager.
If you are using a personal account, you may see Meta Business Suite instead of the interface below. Make sure to log in to your business account.
After login, click on settings and select Datasets & pixels.
Select the pixel you created for Spider AF on the left.
Under Connected Assets, select "Connect assets" and pick the ad account you want to use.
From the options on the left, choose Ads Manager and select Audiences.
Under Create audience, from the options below create a "Custom audience"
Select Website and click Next.
Set the conditions
Include Accounts Center accounts who meet the criteria: Select "Any."
Source: Select the pixel you created for Spider AF.
Events: Select "All website visitors."
Retention: Enter "180" days.
Audience name: Give your audience a name of your choice and save it.
Your custom audience has been created.
*Audience size is defined differently from the number of invalid accesses detected by Spider AF, so there may be differences in the counted numbers.
Next, select "Campaign" from the left menu, then select the "Ad Set" tab.
*Audience exclusion for Meta ads is applied on an ad set basis. Click the "Edit" button for the ad set you want to apply and set each ad set one by one as multiple selections are not possible.
10. Next, after you click on edit and scroll down below, from Custom audience exclusion, exclude these custom audiences then select "Publish" below and the audience exclusion will be applied.
We can guide you through this setup with screen sharing. Please contact us if you have any trouble.