Q: What is the difference between "IP Exclusion" and "Audience Exclusion" in Spider AF?
A: The difference between "IP Exclusion" and "Audience Exclusion" lies in the criteria. Spider AF uses to exclude targets from ad delivery.
First, here are the definitions of each term:
IP: Refers to the IP address.
Audience: In Spider AF, we assign a unique ID to each user who generates a click. This user-level unit is referred to as an "Audience" (equivalent to a Cookie).
The details of each exclusion method are as follows:
IP Exclusion: This method excludes specific IP addresses that are generating fraudulent clicks from your ad delivery.
Audience Exclusion: This method excludes specific audiences (Cookies) that are generating fraudulent clicks from your ad delivery.