Q: Can you explain the difference between "IP exclusion" and "Audience exclusion" in Spider AF?
A: The difference between "IP exclusion" and "Audience exclusion" lies in the basis for excluding targets from ad distribution in Spider AF.
First, here are the definitions of the terms:
IP: Refers to an IP address.
Audience: In Spider AF, each unique user who triggers a click is assigned an ID, and these individual users are referred to as the "audience" (≒ Cookie).
Details of the exclusions are as follows:
IP exclusion: Excludes "IPs" that are generating fraudulent clicks from ad distribution.
Audience exclusion: Excludes "audiences" (≒ Cookies) that are generating fraudulent clicks from ad distribution.