Introduction
Ads Booster integrates with Google Tag Manager to automatically control when your conversion tags fire. Only valid traffic, verified by Spider AF, triggers your conversion pixels, so your ad platforms optimise toward real customers.
Permissions Required for Configuration
The user performing this configuration must have [Publish] permissions for the container.
The setup consists of a 4-step guided wizard:
Authorization — reuses your existing GTM connection from Ad Fraud setup
Configuration — select your GTM account, container, workspace, and Spider AF tracker
Select Tags — choose which conversion tags to protect
Confirm & Publish — review and apply changes to GTM
⚠️ Prerequisite: Spider AF Conversion Tag — Ads Booster requires the Spider AF conversion tag to be installed on your website. This tag is what detects valid conversions and enables Ads Booster to control your conversion tags. If you haven’t installed it yet, follow the [conversion tag installation guide] before proceeding.
Getting Started
Navigate to Ad Fraud Protection → Ad Performance → Ads Booster in the left sidebar.
On the Ads Booster page, review the three capabilities offered:
Protect Conversion Data — prevents fraudulent clicks from triggering conversion tags
Optimize Ad Spend — ensures ad platforms only see real conversions for smarter bidding
Automated GTM Setup — Spider AF handles creating triggers and attaching them to your conversion tags
Under Set Up Ads Booster via GTM, click Configure GTM Integration.
Step 1 — Authorization
The Ads Booster — GTM Setup side panel opens, showing a 4-step progress indicator: Authorization → Configuration → Select Tags → Confirm & Publish.
If you have already connected your GTM account during the Ad Fraud Protection setup, Authorization will be completed automatically. The step will show a green checkmark and the panel will advance directly to Configuration.
ℹ️ If your GTM account is not yet connected, you will be prompted to authorise access to your Google account at this step before proceeding.
Step 2 — Configuration
In this step, Spider AF identifies which GTM container and Spider AF tracker to use for Ads Booster.
The Configuration panel opens with a GTM Account dropdown. Select the GTM account that contains your website’s container.
Once you select the GTM account, the following fields will appear in sequence. Select the appropriate option for each:
Container — select the container for your website (e.g.
portugaltravelconcierge.com)Workspace — select the workspace to configure (e.g.
Default Workspace)Tracker Property — select which Spider AF tracker property to configure with Ads Booster (e.g.
wizard_tracker (taxkk45o))
Each confirmed selection shows a green checkmark.
Click Proceed to continue.
Step 3 — Select Tags to Protect
In this step, you choose which conversion tags Ads Booster should control. Spider AF will protect selected tags by creating or updating trigger groups so they only fire for valid traffic.
The panel is divided into two sections:
Already Protected — tags that are already protected by Spider AF, either through a trigger group or a direct trigger attachment. These are displayed with a Protected badge and require no action.
Available Tags — tags that are available to protect. Each tag must have at least one existing trigger to be eligible. Select the tags you want Ads Booster to protect.
⚠️ Each tag you select must have at least one existing trigger in GTM. Tags without triggers cannot be protected by Ads Booster.
Select the conversion tags you want to protect from the Available Tags list.
Click Proceed to continue to the final step.
Step 4 — Confirm & Publish
Review the summary of changes Spider AF will apply to your GTM container, then click Finish & Publish to finalise the setup.
Spider AF will create or update the necessary trigger groups and attach them to your selected conversion tags.
After a few seconds All will be setup and and you will see a green check. AdBooster addon is now fully integrated.
Need help?
If you encounter any technical issues during setup, click Chat with our Customer Support at the bottom of the page.